District Management Council :: File Repository

Marketing & Communications

Key Messaging and Communications are crucial for superintendent and the DMC provides several thought pieces on marketing strategy for school districts with insights on how to effectively brand school districts and its innovative practices to parents and to the larger community. Tools include several case studies about the branding tactics used by some schools.

Files

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Building Brands

Short Description:
This brief discusses the importance of a proactive branding strategy for public school districts and outlines a 5-step cycle to align the brand experience and the brand promise.

Innovating Education: An Interview with James H. Shelton III

Short Description:
In this edited interview with DMC’s CEO John J-H Kim, Mr. Shelton discusses his new role, and his vision for innovation and improvement in the American school system.

Case Study: VBCPS Troop Tube

Short Description:
Executive Action Planning Meeting Fall 2007

Family Engagement Tactics: Key Themes

Short Description:
Executive Action Planning Meeting Fall 2007

Case Study: Strategic Communications at Boston Public Schools

Short Description:
Superintendents' Strategy Summit 2007

Marketing Strategy for School Districts

Short Description:
Superintendents' Strategy Summit 2007

Discussion: Leadership Styles for Brand Growth

Short Description:
Superintendents' Strategy Summit 2007

Promoting Educational Achievement Through Family Engagement

Short Description:
Superintendents' Strategy Summit 2007

Brand Building Tools & Tactics

Short Description:
Superintendents' Strategy Summit 2007

Aligning Family Outreach Activities to a Strategy

Short Description:
Executive Action Planning Meeting Fall 2007

Strengthening School Districts Through Brands

Short Description:
Superintendents' Strategy Summit 2005

Recap: Marketing Strategy For School Districts

Short Description:
Executive Action Planning Meeting Spring 2007

Wikis and Podcasts and Blogs, Oh My! (part 1)

Short Description:
Executive Action Planning Meeting Spring 2007

Case Study: Boston Public Schools

Short Description:
Executive Action Planning Meeting Spring 2007

Rethinking Segmentation & Market Research

Short Description:
Executive Action Planning Meeting Spring 2007

Recap: Branding Tools & Tactics

Short Description:
Executive Action Planning Meeting Spring 2007

Communications Strategy & Tactics: Key Themes

Short Description:
Executive Action Planning Meeting Spring 2007

Wikis and Podcasts and Blogs, Oh My! (part 2)

Short Description:
Executive Action Planning Meeting Spring 2007

Implementing a Successful Branding Strategy for Your District

Short Description:
Executive Action Planning Meeting Spring 2005

Establishing the Role of Branding & Assigning Brand Management Responsibilities

Short Description:
Executive Action Planning Meeting Spring 2005
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